Adidas: Nothing is Impossible
To gain an edge over the competition and to reenergize its business in the United States, in 2004 adidas-Salomon AG introduced a $50 million brand-marketing campaign—the largest ever undertaken by the company—that included television, print, and Internet ads. Themed ‘‘Impossible Is Nothing,’’ the yearlong global campaign was created for adidas by 180/TBWA, a partnership between 180, an agency based in Amsterdam, and the San Francisco agency TBWA/Chiat/Day.
The copy above is one of my favourite pieces ever written for a sports brand.
Pitch’s House by Iñaqui Carnicero
Morris the Memo Holder by Luckies
His back holds the memos and his mouth can hold your pencil. When you need to remember something you simply pop it on a note and then stick it in Morris The Memo’s mouth so he can remind you in his friendly way every time you walk past.
SERIE 45 POLAR WHITE by Muebles Dica
The wide island places in the centre of the space and complements itself with an area of columns. The pantry and the integrated appliances compose a great space of storage. The composition in laminated Polar White and the profile Gola straight lacquered in the same colour match with the white matt Silestone top.
Imeüble by Bjørn Jørund Blikstad
Created out of plastic this interesting shelving system really messes with your mind. Simple to assemble and use, the different colours and angles makes it hard to comprehend what you’re really looking at. Is it flat or three dimensional? Can it even be used as a shelf? It really is hard to say when viewing it from the front.
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